TACTICAL CIVICS™ enjoys an extremely powerful brand. Enter ‘tactical civics’ into any search engine and the first full page of results will be the mission’s websites, founder’s books or interviews. We believe that the brand’s logo is attractive and perfectly adequate for a national roll-out.
However, to build the ‘sticky’ brand, the team must increase the attractiveness in the American mind of performing long-abdicated citizen duties. In Year 1, our envisioned mix of branding components for this new way of life is:
- Social Media Evangelist and volunteers (social media)
- TACTICAL CIVICS™ TV (288 episodes annually)
- TACTICAL CIVICS™ On Campus (collegiate)
- TACTICAL CIVICS™ for Youth (homeschoolers & Christian schools)
- TACTICAL CIVICS™ Affiliates (gun dealers, tactical stores, ranges)
- TACTICAL CIVICS™ County chapter events, displays $5,100
- Online advertising (predominantly Facebook) $100,000
Year One Funding Required: $105,100
(Top (5) elements are covered in other budget categories)
Tactical Civics Institute 